BLUNOSE
The Underdog Collection is coming.
misjudged. unmatched.
Our debut fall collection: athleisure and loungewear built for the version of you growing into her power. Join the waitlist to be first in when it drops.
We'll email you as launch gets closer. Unsubscribe anytime.
↓Behind Blu
Named after the dog who started it.
I'm Kennedy, and BluNose is named for Cleo, my blue nose pit bull. Tough and strong on the outside. Soft and loyal underneath. She gets misjudged before anyone bothers to actually get to know her.
That's the whole idea behind this brand, honestly. Built on tenacity, loyalty, and doing right by you: real quality, honest pricing, no guilt trip attached.
The collection
Built for fall. Worn for everything.
No separate pile of "workout clothes." Just heavier fabrics and natural fibers that keep up from an iced coffee run to the gym to dinner.
Here's a taste. Full reveal soon.
Baby teeSays more than it looks like
Flared setJacket + trouser, matched
The hoodieBasically has your name on it
Get in before everyone else
Early access starts October 20th.
Waitlist members get in before the collection opens to the public. There might be a little something extra along the way, too, for the ones who show up early. We're not saying more than that yet.
Questions
What you're probably wondering
What is BluNose?
A direct to consumer athleisure and loungewear brand founded by Kennedy, named after her blue nose pit bull, Cleo. Built on tenacity, loyalty, and doing right by you.
When does Underdog drop?
Waitlist members get early access starting October 20th. The full collection opens to everyone shortly after.
Does joining the waitlist cost anything?
Nope, just your email. Joining doesn't commit you to buying anything.
What's actually in the collection?
Fall athleisure and loungewear: sweatsuit sets, sweats, leggings, and a couple pieces we're still keeping under wraps. More gets revealed as we get closer to launch.
Where can I follow along before then?
We're on Instagram and TikTok @shop.blunose. That's where the day to day (and Cleo cameos) happen.